Media Manager
Discovery Communications
Silver Spring, VAThis was removed by the employer on 11/6/2017 11:30:00 AM PST
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Full Time Job
Our Team
The Media Strategy & Analytics (MSA) team acts as an internal media agency that handles the strategy, execution, and reporting of all paid & owned media vehicles with the goal of driving viewership to Discovery Networks’ content.
The Role
This role is a critical position within the Media Strategy and Analytics team, specifically within the Strategic Investment pod responsible for paid media. S/he will be responsible for the leading media strategy and flawless execution of all day-to-day paid media activities (also referred to as “off-air”), supporting key consumer-targeted marketing initiatives for his/her suite of Discovery US networks. This includes TV, digital, print, radio, experiential, etc.
Responsibilities
will involve developing and executing effective paid media campaigns, with special emphasis on data driven planning, execution and post analyses.
The Manager will collaborate with marketing, research, other media teams, creative, programming, production, sales, and any/all other internal entities relating to media/marketing and partnerships, as well as external agencies and media vendors.
Responsibilities
1. Develop the media approach and strategic direction for specific initiatives, defining the target audience, and creating and executing plans designed to maximize efficiencies/effectiveness in driving to corporate/network goals.
2. Manage and grow direct report(s) - Media Strategist(s) - for assigned network(s)
3. Grow relationships, work seamlessly and share best practices among the Strategic Investment team within MSA, and the team as a whole
4. Work with external partners to communicate campaign strategies and ensure deliverables are timely and align with campaign goals.
5. Acquire consumer research data to support media strategies, either internally/externally. Partner with research stakeholders to present effectiveness findings post-campaign, and apply research learnings to future campaign strategies/tactics.
6. Meet with external vendors to gain information about new offerings and share it with MSA
7. Ensure all external vendor invoices are accurate and processed for payment. Track and maintain the annual media budget, and work with internal finance team to rectify discrepancies.
Requirements
* Minimum of 5 years’ relevant experience includes, but not limited to, Media Planning, Advertising, Digital media strategy
* Demonstrated proficiency in media strategy and execution within an agency, vendor or client television community, including post analyses
* Basic knowledge of broadcast or television trafficking
* Proficient in Microsoft Office systems, specifically in Excel
* Basic marketing subject matter expertise and competence in developing marketing programs
* Candidate must be extremely detail-oriented, strong organizational skills, and have the ability to manage multiple tasks simultaneously under tight deadlines with a sense of urgency when applicable
* Strong written and verbal communication skills
* Self-starter, highly motivated, take initiative and have a positive and collaborative demeanor, be an excellent communicator, team leader and able to juggle multiple assignments simultaneously
* Excellent presentation skills with the ability to effectively sell- in material to internal network partners and other stakeholders
* Ability to work under pressure with continuous ability to reprioritize, applying media thinking and “best practice” knowledge to all areas of media planning with minimal guidance
* Demonstrated experience in planning innovative, results-oriented, national campaigns featuring multiple media; experience in digital display/mobile/search a plus
* Familiarity with Nielsen ratings data strongly preferred
* College degree required
* Must have the legal right to work in the United States